There's never been a better time to
be a boy was the message at London Fashion Week Men's this morning when the
high street chain opened proceedings with a reinvention of the British ‘lad’.
With a
collection which took the happenings of a South London pub as a starting point,
the Topman Design team set out to evoke memories of beer-soaked carpets
and pool-playing landlords in a show which included psychedelic prints, bucket
hats and laddish logos.
Typically
for Topman, a brand that has long relied on music in order to make a connection
with its customers, Nineties rave culture served as a point of inspiration with
white sports socks and crucifix earrings unveiled alongside nylon anoraks.
Slouchy hooded
sweaters and neon motocross leather trousers succeeded in cementing the
collection in the era during which acid house and techno music enjoyed its
heyday.
he soundtrack which included
Shut Up and Dance's floor filler Raving I'm Raving left the audience in no
doubt of the customer Topman plan on going after next winter.
odels sporting slicked back hair and
oily skin also served as proof that that these were clothes for a work hard and
party harder generation.
The show
kick started an action packed weekend of catwalk presentations with emerging
talents such as Londoners Craig Green and Grace Wales Bonner expected to take
to the catwalk.
On Monday
Vivienne Westwood is to make a long awaited return to the British menswear
catwalk.
Thank by: http://www.standard.co.uk/
